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Showing posts with the label advertising technology

Why White Clothing Is Considered A Rich Colour

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We all have a few white items in our wardrobe. However, these are usually limited to shirts and maybe a few dresses. Additionally, it is hard to find white clothing in store and often the white clothes we find are attacked by dirt. There are several reasons why white is considered a luxurious colour. Garment Care We're all aware how hard it is to keep our white clothing in good shape. When we wear this colour it often gets stained or shaded with dirt. Even after a regular was the white clothing may be permanently stained and will never have its former appearance. Difficult To Find White clothes are difficult to find in store. Often retail stores have limited colours of the season but they don't include white. During transportation and people trying on clothes dirt and stains can accumulate and mar the appearance of the garment. As a result they clothing can't be sold. This is why few clothing stores have limited white clothing styles. Purity Historically...

Bright Smiles - The Biological Purpose of Smiles

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Smiles are an universal characteristic in humans and many animals. They communicate positive emotion and cause other positive connections. All babies smiles and blind people also express smiles. This goes to show that your smile is ingrained  in your biology. There are other great principles behind the act of smiling. Emotion Ultimately smiles express friendly and happy emotions. You are more likely to approach a smiling person because it signals that they are friendly. In advertising models that smile make their product more inviting and accessible to the viewer. There is even a modeling option for a career where your smile is needed in ads. All Is Well Smiles indicate that everything is going well. For example if you take a candid shot of a gathering for friends you will see that everyone is smiling because of a good mood. In advertising, products associated with good times and fun events always depict people smiling. Mood Enhancer Psychologist have found that...

The Charm of Silhouettes

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Of all the photography techniques available silhouettes are the most intriguing. They offer only a partial feature of the main object. The rest of the details are left to the imagination. There are other fine features of silhouettes. Recognition Silhouettes can create immediate connections if they are done effectively. For example the apple logo has a instantly recognizable silhouette. Other familiar objects are instantly recognized and can be associated with the advertisement. Allure We are always curious about something that isn't completely view. For this reason the outline of figures is a way to provide a preview of a product to come. It provides just enough allure for you to want to see the full product. If it is a figure of a man or woman it creates attraction. Creativity Figures can be used to create an creative advertisement. Like you can choose to have your product directly on display or you can create something more creative with silhouettes. With figu...

The Importance of Eye Contact In Advertisements

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You may not know it but eye contact in advertisements is very important. If this simple component isn't there you will easily lose your customer. There are psychological ideas around the concept of eye contact. Firstly we are wired to recognize faces even if they don't belong to a person. A second area in the brain distinguishes if the face is real or not. Another processes for emotion. The eyes help convey this information. When your advertisement contains a model who is making eye contact, it creates a more personal feel. The customer will look longer at the advertisement and is more likely to remember. Images with the model looking away are less inviting and almost as if attention isn't warranted. There is a less personal feel and a missing link. Psychologically eye contact is something that can't be ignored. It can create dominance, intimacy, authority and attention. Eyes can communicate emotion and other messages as well. Not all advertisements ha...