The Importance of Eye Contact In Advertisements
You
may not know it but eye contact in advertisements is very important. If this
simple component isn't there you will easily lose your customer. There are
psychological ideas around the concept of eye contact.
Firstly
we are wired to recognize faces even if they don't belong to a person. A second
area in the brain distinguishes if the face is real or not. Another processes
for emotion. The eyes help convey this information.
When
your advertisement contains a model who is making eye contact, it creates a
more personal feel. The customer will look longer at the advertisement and is
more likely to remember. Images with the model looking away are less inviting
and almost as if attention isn't warranted. There is a less personal feel and a
missing link.
Psychologically
eye contact is something that can't be ignored. It can create dominance,
intimacy, authority and attention. Eyes can communicate emotion and other
messages as well. Not all advertisements have to have eye contact though.
If
your model is looking away it can communicate other emotions as well. This can
be shyness, seriousness, fear, anger and other ranges of emotion. These are
used depending on the nature of the advertisement and what the marketing is
trying to convey.
To
get the most out of advertising you need the right media. LED light boxes offer
premium advertising with clarity. This technology is composed of a brightly lit
fabric or acrylic displays. The illumination is provided by bright LED back
lights inside a metal framed box.
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