The Charm of Silhouettes

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Of all the photography techniques available silhouettes are the most intriguing. They offer only a partial feature of the main object. The rest of the details are left to the imagination. There are other fine features of silhouettes.

Recognition
Silhouettes can create immediate connections if they are done effectively. For example the apple logo has a instantly recognizable silhouette. Other familiar objects are instantly recognized and can be associated with the advertisement.

Allure
We are always curious about something that isn't completely view. For this reason the outline of figures is a way to provide a preview of a product to come. It provides just enough allure for you to want to see the full product. If it is a figure of a man or woman it creates attraction.

Creativity
Figures can be used to create an creative advertisement. Like you can choose to have your product directly on display or you can create something more creative with silhouettes. With figure the advertisement is set above repetitive and over used advertisements techniques. You can also choose to use shaded silhouettes instead of flat blocks of colour.

To get the most out of advertising you need the right technology. LED light boxes are just the thing you need to get your products noticed. These light boxes are generally composed of acrylic or fabric screens placed in a box frame with back-lit LED lights.

Professionally made light boxes provide even illumination to the display. This brightness causes your products to be eye catching to customers.



Location: Toronto, ON, Canada

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